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Guide

Public vs Private Social Media Data

Public data is visible without account ownership. Private data belongs in official account dashboards and is usually more complete.

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Examples of public signals

Public signals may include usernames, bios, profile images, follower counts, public post counts, visible likes, comments, video views, and public media links when providers return them.

Examples of private metrics

Private metrics often include reach, impressions, saves, shares, audience demographics, watch time, click-throughs, and detailed account insights.

Why the difference matters

A public analytics tool should not claim private insight-level accuracy. The safest reports explain what was available and avoid inventing missing fields.